We like words. On every card there are only a few of them, and they better be right. Every day we see even more examples of how a few simple words can make a big difference.

There are words of kindness…
When we launched our new brand, and countless emails, facebook posts, and tweets came pouring in offering support, it really blew us away. Maybe it’s the cynical New Yorker in us, but we were astounded that so many complete strangers offered us congratulations, suggestions, and best wishes. You see, in the city, kind words are usually followed by pleas for money. In our families, kind words are usually followed by, “So, um I was wondering…” Seeing words of kindness from so many strangers was both humbling and deliciously validating. Plus, it gave us proof to wave at some of our skeptics, which is a hell of a lot of fun. So thanks for that.

There are words of truth…
We received a very funny email from our friend Claire, with instructions for men on how to understand the language of women. For instance:
Fine: This is the word women use to end an argument when they are right and you need to shut up.
Nothing: This is the calm before the storm. This means something, and you should be on your toes. Arguments that begin with nothing usually end in fine.
Go Ahead: This is a dare, not permission. Don't do it!!
That's Okay: This is one of the most dangerous statements a woman can make to a man. That's okay means she wants to think long and hard before deciding how and when you will pay for your mistake.
Don't worry about it, I got it: Another dangerous statement. This is something that a woman has told a man to do several times, and is now doing herself. This will later result in a man asking ‘What's wrong?' For the woman's response, refer to the explanation for ‘nothing.’”

While this is of course rather amusing, it’s also painfully true. Sometimes an entire dinner conversation can consist of only these words (and maybe an occasional “pass the wine” and “get your grubby hands away my steak.”)

There are words of surprise…
While walking through the streets of Manhattan the other day, harried and focused on getting to our destination, we passed a homeless guy. He was standing on the sidewalk with a big funny hat, a shopping cart full of crap and he was holding up a cardboard sign. The sign said, PLEASE GIVE ME NOTHING. Now that’s effective marketing. We smiled for blocks. It was almost as amusing as getting held up on the subway with a banana.

And then there are words that just simply make you laugh:

'Nough said.